simply
packaging and business cards
Redesigned the collateral of Plant Grow Eat, an existing farming company based in Saint Lucia. Created cohesive packaging and business cards for their brand.
Packaging and Business cards were made in alignment with Simply’s new color palate and business values—making farming cool.
the business cards
Simply business cards feature different colors for each management role. The back side includes one of three different sections of a larger image. When put together, a group photo of the farm is seen.
the packaging
Packaging labels feature a blue label for Simply’s iconic mushrooms and a green label for their leafy greens. Each type of green has a different secondary color.
the process pt 1
Studio photos were taken in order to make Simply’s products look professional and imported. Blank packages were used during shoots and then labels were added digitally.
the process pt. 2
Environment photos were taken in order to match the Saint Lucia Caribbean vibe. Working from the midwest, we had to improvise and shoot at a conservatory to get that tropical setting captured.
simply
collateral style guide
Organized new collateral material into a style guide for Simply. Style guide explores the new packaging and business card elements, as well as standards for social media presence.
